This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital advertising. We’re talking about the creepy crawlers of the ad world: malicious ads, intrusive pop-ups, and inappropriate content. Not to mention real-world costs, including lost revenue, broken trust, and poor UX.
These digital demons can haunt your website, scaring away users and harming your brand’s reputation. But fear not! Freestar is your trusted Ghostbuster, armed with the latest technology and a dedicated team to protect your website from these ad monsters.
The Ghoulish Threat of Bad Ads
Bad ads, like goblins and ghouls, come in many forms. Some are obvious, like a redirect that takes your users to a spammy website. Others are more subtle, like an ad that slows down your page load time or an ad with inappropriate content that doesn’t align with your brand. These digital specters can have a real-world impact on your business, leading to lost revenue, decreased user trust, and a damaged reputation.
That’s why Freestar not only hunts down bad ads, but also ensures the publishers in our network meet strict acceptance standards—protecting both users and advertisers.
Freestar’s Monster-Hunting Tools
At Freestar, we have a comprehensive bag of tricks to address these ad quality issues. Our team of ad quality experts works around the clock to monitor your ads and hunt down any suspicious activity. We also partner with industry-leading ad quality vendors like The Media Trust to provide an extra layer of protection.
One of our most powerful monster-hunting tools is our “Report This Ad” feature. This allows you and your users to easily report any ad that looks suspicious or out of place. It’s like having a direct line to our team of Ghostbusters, who will investigate the issue and take action to remove the offending ad. We also have UX protections baked into our system in the form of strict ad layout rules, such as no stacked ads, no autoplay with sound, and density capped at 30%.
Treating Our Publishers to the Best Demand
At Freestar, our main treat is connecting our publishers with the highest-quality demand in the industry. We go above and beyond to protect this ecosystem because our goal is simple: to ensure that your great content gets its fair share of premium ad revenue. This means creating a trusted, fraud-free environment that top-tier advertisers actively seek out, which in turn leads to more exclusive, higher-paying campaigns for you.
To build this safe harbor for premium demand, we act as vigilant gatekeepers against the ghouls of digital advertising. We proactively block made-for-advertising (MFA) sites, invalid traffic (IVT), and piracy from ever entering our network. This commitment to quality is why the best demand sources, including our partners at The Trade Desk, trust our network with their campaigns.
This strategy directly champions publishers like you who are focused on creating excellent, engaging experiences for real audiences. That’s why we partner with sites that provide:
- Unique and brand-safe content created for human readers, with a zero-tolerance policy for fake news, hate speech, or AI-generated filler.
- A commitment to good standing with all ad providers and a properly implemented ads.txt file.
- Active moderation of all user-generated content (UGC)
By keeping our standards high, we ensure that premium campaigns flow directly to you, bypassing low-quality inventory and boosting your bottom line. We’re not just enforcing rules; we’re cultivating a thriving marketplace where your quality work gets the reward it deserves.
A Safe and Spooktacular Ad Experience
Our goal is to create a safe and spooktacular ad experience for both you and your users. We believe that a positive user experience is key to maximizing your ad revenue. That’s why we’re committed to keeping your website free of ad monsters, so you can focus on creating great content and growing your business. By raising our standards, we’ve seen over 200% growth in deal-based and audience curation revenue.
This Halloween, you can rest assured that Freestar is on the job, protecting your website from the dark arts of digital advertising. So go ahead, enjoy the treats, and leave the tricks to us!
If you’re ready to grow your revenue in a safe, premium environment, take a more detailed look at our publisher acceptance requirements and get in touch with the team today. We’ll keep the monsters away so you can focus on creating content.
