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Trends

  • Categories: Audience, Audience Development, Featured, Header Bidding, Identity, Monetization, Publishers, Tips & Tricks, Trends

    5 Key Takeaways from the Publisher Predictions Webinar: Traffic, Monetization, and Market Trends

    Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech landscape. From decoding audience engagement to navigating the complexities of SSP consolidation, the session offered actionable strategies for publishers aiming to thrive in a dynamic market. If you missed it, [...]

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  • Categories: Audience Development, Content, Monetization, Tips & Tricks, Trends

    Top 5 Key Takeaways from our Webinar: Maximizing Q4 Ad Revenue

    We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had some interesting conversations around this. You can watch the entire webinar from the link below.  We'll dive into the top five key takeaways from combining content strategy, ad partnerships, and optimization [...]

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  • Categories: Audience Development, Content, Monetization, Tips & Tricks, Trends

    Maximizing Q4 Ad Revenue: A Guide, Part 2

    In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with demand partners. Now, let’s dive into additional steps publishers can take to capitalize on the highest revenue opportunities, particularly in updating content, analyzing data, and leveraging SEO to drive traffic and [...]

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  • Categories: Audience Development, Content, Monetization, Tips & Tricks, Trends

    Maximizing Q4 Ad Revenue: A Guide, Part 1

    Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it's often the most lucrative time of the year due to increased consumer spending and the holiday shopping season right around the corner. To make the most of this opportunity, publishers must adopt a strategic approach [...]

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  • Categories: Trends

    January Trends: Content Themes, CPMs and Tips to Maximize Revenue

    January is a challenging revenue month for almost all publishers. Coming off of Q4, when advertiser spend is at its highest and people are online, scrolling through webpages with intent to purchase. But the high-traffic, high-CPMs of November and December are followed by typically the lowest in January. The drop is largely because advertisers pump [...]

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