One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach $355.1 billion by 2023, it's no surprise that more and more app developers are turning to ads as a revenue stream. While ads can be a great way to monetize your app, it's [...]
In our podcast, Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar interviews thought leaders across the industry to get their perspectives on what matters most to them and their take on hot industry topics. He ends each episode with this very poignant question “What advice would the current you give to a [...]
Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Well, we’re not going to answer all of your burning terminology questions here, but we’ll tackle a handful in this article. We’re always publishing subsequent articles to help explain the various terms that float around the digital [...]
Programmatic direct deals are a type of digital advertising in which a buyer and a seller agree to sell and purchase ad inventory directly from each other, without the need for an intermediary such as an ad exchange. In programmatic direct deals, the buyer and seller agree on the specific terms of the ad campaign, [...]
To start, there is no such thing as an “ideal” ad layout. Every website is unique so what may work for one publisher may not work for another. It takes trial and error to find the optimal ad layout and even then, we recommend publishers to continue optimizing. So, I guess, the right question [...]
“Do users even like video?” “Won’t it impact the user experience?” “What are my options for video?” These are just some of the questions we receive around implementing video ad formats. Before I answer those questions, let’s look at the stats: 91% of consumers want to see more online videos from brands in 2023 [...]
