Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Well, we’re not going to answer all of your burning terminology questions here, but we’ll tackle a handful in this article. We’re always publishing subsequent articles to help explain the various terms that float around the digital [...]
Programmatic direct deals are a type of digital advertising in which a buyer and a seller agree to sell and purchase ad inventory directly from each other, without the need for an intermediary such as an ad exchange. In programmatic direct deals, the buyer and seller agree on the specific terms of the ad campaign, [...]
To start, there is no such thing as an “ideal” ad layout. Every website is unique so what may work for one publisher may not work for another. It takes trial and error to find the optimal ad layout and even then, we recommend publishers to continue optimizing. So, I guess, the right question [...]
“Do users even like video?” “Won’t it impact the user experience?” “What are my options for video?” These are just some of the questions we receive around implementing video ad formats. Before I answer those questions, let’s look at the stats: 91% of consumers want to see more online videos from brands in 2023 [...]
The past few years have thrown us all into a loop – impacting ad revenue and yield. Here’s the thing – we look at seasonality for our yearly projections. No one could have predicted the pandemic or how it would have such an impact on the entire world even after it ended, much less the [...]
Online ads are a great way for online publishers to grow their audience; they can place ads on other sites, or monetize the audience they have by running other sites’ ads. Whether it's a site about entertainment news or a B2B blog on business phone systems, ads are a nice complement to the organic SEO [...]
