It's time. Your site needs a refresh (or maybe you're just getting started!) and you're looking to tackle the daunting task of designing a new site. Most of us are not web designers, and thankfully we don't have to be. There are key questions to keep in mind though when outsourcing web design to a [...]
???? It's no secret Apple is no fan of the cookie. In June they shook the advertising world announcing they were updating their Safari cookie policy. Named Intelligent Tracking Prevention, the new policy officially launched in September alongside iOS11 kickstarting the era of post-cookie advertising. The update aims to limit as much as possible third-party trackers from placing [...]
In recent years there's been a huge push by Google and other key players for the internet-wide adoption of HTTPS.
For digital publishers, the SEO game is constantly changing. In a world where an unconfirmed Google update can rock traffic stats for some publishers by up to 90%, having a few key components of SEO in place is essential. A sitemap is one such component. To put it simply, sitemap's enable search engine crawlers to [...]
Every part of your website affects your ability to make money, which is why at Freestar we analyze, monitor and optimize every data point imaginable to see where there are opportunities for advertising. However, your website design is in your hands and its importance can’t be understated. It can dramatically affect your traffic, engagement, loyalty – [...]
In an average day, 80% of us will use a smartphone to perform a search, send a text, or check social media. According to a recent study by Google, in that same group of people, a whopping "40% of people search only on a smartphone in an average day as they look to meet immediate [...]
