Publishers can use CPM (Cost Per Mille) and eCPM (Effective Cost Per Mille) as ad revenue models to monetize their websites or app. While they are related, they serve slightly different purposes and are used together to optimize ad revenue. Let’s dive into each one. What is CPM? CPM stands for cost per mille, which [...]
You might have heard the term "ad inventory" thrown around in the advertising world, but what does it really mean? In this post, we'll explore what ad inventory is and discuss the different ways to sell it. Let's dig in! What is Ad Inventory? Essentially, ad inventory is the number of ad spaces or spots [...]
What is a Blocklist? A blocklist is a list that details what type of advertisers or ad categories a publisher does not want to appear on their site. This can be for any number of reasons but most often because of brand safety, user experience and/or legal compliance. More often than not, publishers use blocklists [...]
To start, there is no such thing as an “ideal” ad layout. Every website is unique so what may work for one publisher may not work for another. It takes trial and error to find the optimal ad layout and even then, we recommend publishers to continue optimizing. So, I guess, the right question [...]
Email monetization is a hot topic right now. Email newsletters are something that established media brands, bloggers, social media influencers, eCommerce retailers, and even independent journalists have been investing in as a promotional tool for years. It’s also something that has allowed businesses in all industries to generate brand awareness and drive traffic. However, email [...]
Better user experience and browsing speeds have always been at the forefront of discussions involving better digital service delivery. The internet has come a long way since the 20th century, and with the constant demand for a better browsing experience, Google launched the AMP(Accelerated Mobile Pages) Open Source Project in 2015 with an aim to [...]
