The General Data Protection Regulation, known as GDPR, takes effect May 25, changing the laws around data privacy in the European Union. The scope of GDPR is as complex as it is extensive and will have long-standing effects on how publishers and advertising companies interact with European users. With just over a month left until [...]
The launch of the built-in Google Chrome ad blocker is now only a couple days away. Slated for February 15th, Chrome will begin flagging and ultimately blocking ad formats deemed harmful to user experience. To start, only the most offensive ad formats will be blocked. These include ads that are too large, impeding user the [...]
Google will begin distrusting Symantec issued SSL certificates starting with Chrome 66 - which will be rolled out to Chrome Beta users in March and Stable users in April of this year. On October 23, 2018 Google will kill all trust in any Symantec SSL certificates with the roll out of Chrome 70. The decision [...]
???? It's no secret Apple is no fan of the cookie. In June they shook the advertising world announcing they were updating their Safari cookie policy. Named Intelligent Tracking Prevention, the new policy officially launched in September alongside iOS11 kickstarting the era of post-cookie advertising. The update aims to limit as much as possible third-party trackers from placing [...]
Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad server. This decision signaled a move away from trying to build a product to directly compete with Google DoubleClick. Instead, they'd hone in on the strongest piece of their Atlas offering: their audience data. Fast [...]
