Header Bidding

While programmatic advertising has become incredibly advantageous in the digital advertising world, it still faces its own set of obstacles that can get in the way of real-time bidding.Arguably, the biggest obstacle standing in the way for both advertisers and publishers is ad fraud.Ad fraud is becoming increasingly problematic for all parties involved in digital [...]

By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner Manager (SPM) account. Starting on Sept. 30, Google is phasing out SPM and replacing it with Multiple Customer Management (MCM). Since last year Google has been rolling [...]

By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in the game for over a decade, this will bring back both nostalgia and painful memories. This industry has come a long way.Brian’s Story:It was October 2012 and [...]