In June 2021, Google began the process of deprecating its SPM program in favor of a new MCM program. The deprecation process was finalized last year and any publishers who were previously on SPM have since transitioned to MCM. This program was developed to give publishers more control and transparency into their ad monetization. [...]
There’s more than one way to implement header bidding, but not all methods will be viable for you. Right now, two of the most popular open-source header bidding solutions are Prebid.js and Prebid Server. While both serve a similar purpose and can be used simultaneously, they’re slightly different solutions. It’s important to understand both solutions [...]
The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. No one could have predicted COVID-19 or how it would have such an impact on the entire world, much less the ad tech ecosystem. With the start of [...]
While programmatic advertising has become incredibly advantageous in the digital advertising world, it still faces its own set of obstacles that can get in the way of real-time bidding.Arguably, the biggest obstacle standing in the way for both advertisers and publishers is ad fraud.Ad fraud is becoming increasingly problematic for all parties involved in digital [...]
By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner Manager (SPM) account. Starting on Sept. 30, Google is phasing out SPM and replacing it with Multiple Customer Management (MCM). Since last year Google has been rolling [...]
By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in the game for over a decade, this will bring back both nostalgia and painful memories. This industry has come a long way.Brian’s Story:It was October 2012 and [...]
