Blood, Sweat & CPMs Podcast: Episode 9

Welcome to the Blood, Sweat and CPMs Podcast presented by Freestar.

Our hosts, Jeff Kudishevich and Andy Forwark are here to add levity and provide helpful pointers for anyone navigating the world of Ad Tech. Each episode, they will go through the top threads from the Ad Operations Subreddit and give their take on each hot topic of the week. They will also interview thought leaders across the industry to get their perspective on what matters most to them. Follow along on our Blog for show notes and associated links to each episode. Enjoy!

Episode 9

Mike Petrella (Verizon) on Leadership Strategy | Thoughts on Ad Products, Ad Tech Talent, and Industry Secrets.

In this episode, Jeff and Andy discuss the best Sticky-Footer vendors, where to find the best AdTech talent, and industry secrets. Later in the episode, Jeff and Andy speak with Verizon Media’s VP, Global Partnerships, Mike Petrella about his leadership strategy and the merging of big-name competing companies.

Listen to the episode on Spotify, now!

About Our Guests

Mike Petrella is a Vice President in the Global Partnerships organization for Verizon Media where he has been for over 21 years, holding roles in Sales, Account Management, Operations and most recently, Global Partnerships.  Mike was the 4th employee for Teknosurf, which eventually became  He was a board member for the Towson University College of Business and Economics where he co-authored a master’s curriculum for Programmatic Marketing, rewrote the Interactive Marketing 401 undergrad class, teaching both staff and students, and started a mentoring program for CBE (College of Business and Economics) undergrads. Mike’s been married for 18 years to Michele Petrella, and together they have two daughters, Anna and Lucy and live in Phoenix, MD.

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