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ICYMI: Ad Tech Edition | Week of September 11, 2023
Bits and Bobs from around the industry: Freestar harnesses Memorystore for ultra-low latency in global service delivery The “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves Picnic Raises $1.25M To Support Ad Density Measurement And US Expansion Freestar [...]
Understanding MFA Websites and How to Respond When Flagged
Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This translates to approximately $13 billion wasted on media campaigns running on platforms designed solely for advertising purposes. While the existence [...]
ICYMI: Ad Tech Edition | Week of September 4th, 2023
Bits and Bobs from around the industry: Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO How Europe’s New Digital Privacy Act Will Change Big Tech Regulation The Chrome Privacy Sandbox APIs are Fully Available - But How Will Users React? [...]
5 Reasons Why Quality Leads To Higher RPMs
By now you've realized the RPM equation is a complicated one, made up on many uncontrollable factors. RPMs vary by content niche, [...]
ICYMI: Ad Tech Edition | Week of March 13, 2023
Bits and Bobs from around the industry: Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry | AdWeek GumGum Announces [...]
FAQ: Is There an Ideal Ad Layout?
To start, there is no such thing as an “ideal” ad layout. Every website is unique so what may work for [...]
ICYMI: Ad Tech Edition | Week of March 6, 2023
Bits and Bobs from around the industry: A year on, The Trade Desk’s Open Path is moving toward its goals, but [...]
Inspiring Leaders: An Interview with Top Women in Ad Tech
In honor of International Women's Day, we wanted to highlight some of the amazing women in our industry that are paving [...]
ICYMI: Ad Tech Edition | Week of February 27, 2023
Bits and Bobs from around the industry: Simpli.fi to Acquire Contextual and Native Demand-Side Platform, Bidtellect | PR Newswire The ‘Death [...]
