Header bidding is appealing, in theory, to most publishers. Still, in reality, due to the complex dynamics of the ecosystem, it often results in server-side operations being executed on the client side, causing delays of 2-5 seconds before an ad request is made to the server. This delay blocks the rendering of web page content and [...]
To say that we use our mobile devices for everything is an understatement. Mobile phone usage has increased dramatically over the past few years, and somehow, it will only continue growing. As you already know, speed is essential to mobile browsing, so optimizing for that speed is the top priority for mobile web developers. While several frameworks [...]
Better user experience and browsing speeds have always been at the forefront of discussions involving better digital service delivery. The internet has come a long way since the 20th century, and with the constant demand for a better browsing experience, Google launched the AMP(Accelerated Mobile Pages) Open Source Project in 2015 with an aim to [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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