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ICYMI: Ad Tech Edition | Week of February19th, 2024
Bits and Bobs from around the industry: It's MFA Freedom Day! Celebrate By Fixing Your Supply Change Amazon wants a bigger slice of the [...]
5 Ways Publishers Can Maximize Ad Revenue This Political Season
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a [...]
Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge [...]
ICYMI: Ad Tech Edition | Week of June 12, 2023
Bits and Bobs from around the industry: Tremor International Group Rebrands as Nexxen | Yahoo Finance Google Ad business faces breakup after being [...]
How to Calculate CPM and RPM
CPM (Cost per Mille) and RPM (Revenue per Mille) are essential metrics for website publishers to calculate and monitor their advertising revenue. CPM measures [...]
ICYMI: Ad Tech Edition | Week of June 5, 2023
Bits and Bobs from around the industry: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale | [...]
Google’s Helpful Content Guidance Update
As a publisher, it's essential to understand what kind of content is helpful to users and what you should avoid to maintain a high-quality [...]
ICYMI: Ad Tech Edition | Week of May 29, 2023
Bits and Bobs from around the industry: How Google expanded its data clean room tools for post-cookie ad targeting | AdAgeWith advertising in flux, [...]
FAQ: How do price floors work?
In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to [...]
