Blog
Featured
ICYMI: Ad Tech Edition | Week of March 4th, 2024
Bits and Bobs from around the industry: Ad tech’s take: early reactions to Google’s third-party cookie demise Privacy Sandbox’s Latency Issues Will Cost Publishers [...]
ICYMI: Ad Tech Edition | Week of February26th, 2024
Bits and Bobs from around the industry: Magnite's CTV Spend Swelled By 20% in 2023 The AdOps Team of the Future 32 media groups [...]
ICYMI: Ad Tech Edition | Week of February19th, 2024
Bits and Bobs from around the industry: It's MFA Freedom Day! Celebrate By Fixing Your Supply Change Amazon wants a bigger slice of the [...]
Remote Life – How Freestar Makes It Work
Remote work has been accelerating all over the world. Entire industries can now successfully operate within a remote-workforce. Most professionals are seeking out jobs [...]
Inside Freestar: Meet Louise
Hello everyone 👋!Welcome back to Inside Freestar, where we introduce you to all the people who make Freestar such a great workplace.So far, you've [...]
ICYMI: Ad Tech Edition | Week of June 12, 2023
Bits and Bobs from around the industry: Tremor International Group Rebrands as Nexxen | Yahoo Finance Google Ad business faces breakup after being [...]
How to Calculate CPM and RPM
CPM (Cost per Mille) and RPM (Revenue per Mille) are essential metrics for website publishers to calculate and monitor their advertising revenue. CPM measures [...]
ICYMI: Ad Tech Edition | Week of June 5, 2023
Bits and Bobs from around the industry: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale | [...]
Google’s Helpful Content Guidance Update
As a publisher, it's essential to understand what kind of content is helpful to users and what you should avoid to maintain a high-quality [...]
