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Freestar Offers AdTech Employment Opportunities Through Ad Tech Associate Program to Industry Newcomers
Have you ever wanted to apply for a new job and weren’t sure if it was the right fit or wanted to pivot to a new industry entirely and didn’t know where to start? Well, this might be your chance! Freestar recently launched [...]
ICYMI: Ad Tech Edition | Week of October 23rd, 2023
Bits and Bobs from around the industry: Microsoft Appoints New CMO as It Focuses on the 'Era of AI' WordPress.com owner buys all-in-one messaging app Texts.com for $50M Overheard At The Prebid Summit Microsoft Appoints New CMO as It Focuses on the [...]
ICYMI: Ad Tech Edition | Week of October 16th, 2023
Bits and Bobs from around the industry: IAS Launches New Made For Advertising (Mfa) AI-driven Site Detection And Avoidance Technology | IntegralAds Google Reminds Advertisers To Prepare For End Of Third-Party Cookies | Mediapost Everything You Need To Know About the iOS 17 [...]
What Publishers Need to Know About AMP RTC
Header bidding is appealing, in theory, to most publishers. Still, in reality, due to the complex dynamics of the ecosystem, it often results [...]
What Is AMP?
To say that we use our mobile devices for everything is an understatement. Mobile phone usage has increased dramatically over the past few years, [...]
ICYMI: Ad Tech Edition | Week of April 17, 2023
Bits and Bobs from around the industry: Magnite debuts ClearLine to offer advertisers a direct route to video inventory without a [...]
How to Calculate CPM and eCPM
Publishers can use CPM (Cost Per Mille) and eCPM (Effective Cost Per Mille) as ad revenue models to monetize their websites or [...]
ICYMI: Ad Tech Edition | Week of April 10, 2023
Bits and Bobs from around the industry: IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 | [...]
Ad Tech From A to Z – Volume 1
Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Well, we’re not going [...]
