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ICYMI: Ad Tech Edition | Week of December 4th, 2023
Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into Google's Privacy Sandbox: PAAPI [...]
Google’s Algorithm Overhaul: These Updates Are Impacting Much More Than Just Search
Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the culmination [...]
ICYMI: Ad Tech Edition | Week of November 27th, 2023
Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 billion ad business [...]
What You Need to Know About GA4
Next week, Google Analytics Universal will stop tracking new data. For the past year, many publishers have been running code for both GA-UA and [...]
ICYMI: Ad Tech Edition | Week of May 8, 2023
Bits and Bobs from around the industry: PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video | PubMatic The [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V. 1
In our podcast, Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar interviews thought leaders across the industry to get their perspectives [...]
ICYMI: Ad Tech Edition | Week of May 1, 2023
Bits and Bobs from around the industry: Amazon’s pending price hike stirs debate among media owners | Digiday Vice is said to be [...]
What is Header Bidding and How Does it Work?
In the world of programmatic advertising, header bidding has emerged as a powerful tool for publishers looking to maximize their revenue and gain greater [...]
How to Use AI and ChatGPT for Your Content
As AI and machine learning evolve, language models such as ChatGPT are gaining popularity among content creators. ChatGPT is a powerful tool that can [...]
