One of the most common questions asked by publishers after implementing Freestar’s traffic growth suggestions is when there will be evident reward for their efforts. Along with it comes THE most common SEO answer of all time: it depends. The full list of potential answers is a post for another day, but seeing hard work [...]
A large part of success in digital search marketing is keeping up with the trends and search engine requirements. There are tons of brands and businesses out there competing for the top spot in the SERPs, which is why optimizing your website for all the different potential Google traffic sources — i.e., Google News, Google [...]
The fastest-growing form of content across the web is video. This is largely due to the increased interest by users in this type of content. In April 2022, WordStream quoted that over the past two years, the time spent watching video content has increased by 52%. Full-service video production agency, LAI Video recently quoted that [...]
At Freestar, not much work is done without strategy behind it. There are objectives, goals, testing, project planning and despite those things, timelines almost always miss the mark. It’s hard to plan ahead for the year to come, there are many unknowns. Working with enterprise publishers on traffic growth and SEO, I’ve found it helpful to [...]
Bounce rate refers to the percentage of people who view one page and then leave the website. A single-page session. By being able to recognize, diagnose and implement improvements for high bounce rate pages, you'll see engagement metrics for your site increase. A high bounce rate can indicate poor user experience, slow load times, or [...]
Web-based push notifications are messages sent to a user from a website to either their Android device or desktop browser. Readers must subscribe in order to receive the alerts and can easily unsubscribe at any time. The most basic push note strategy may include notifying users whenever a new article is published, but there are [...]
