• Categories: Featured

    Freestar Appoints Its First Ever COO

    Today, we’re excited to introduce Freestar’s first-ever Chief Operating Officer, Matt Whaley. As COO, Whaley will help us continue to build a strong, scalable global organization that focuses on our Publisher First commitment, further expanding our broad range of products and services.  Whaley has a strong background in ad monetization and working closely with publishers [...]

  • Categories: Featured, Industry News

    Freestar Announces Acquisition of Sortable Bolstering Its Monetization Solutions and Analytics Capabilities

    Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014.  The acquisition brings [...]

  • Categories: Malware, Monetization, Publishers

    5 Takeaways from the 2021 PageFair Adblock Report

    By: Marty Krátký-Katz, Co-Founder and CEO of Blockthrough Last week, Blockthrough released the 2021 PageFair Adblock Report, the seventh edition in this series of reports, which have played a pivotal role in driving media dialogue on and publisher awareness about the consumer adoption of adblocking.For this year’s report, in addition to reporting on recurring themes [...]

  • Categories: Featured, Uncategorized

    And Now My Watch Begins…in June?

    By: Brian Weiss, Yield Manager As Core Web Vitals approaches, we’ll continue to keep you updated on the advances we’re making in our ad products and solutions. Below is a timeline from the Google team, a quick snapshot of where the Freestar Engineering and Product teams are at, and a little bit of our philosophical [...]

  • Categories: Featured, Monetization

    Apple’s ATT Framework & How Freestar is Handling It

    By: Antonio Minuta, Director of Publisher Development What is Apple’s ATT? Last year during Apple’s World Wide Developer Conference (WWDC), they announced a new change to the way the Identifier for Advertisers (IDFA) could be accessed and used for advertising tracking, ultimately throwing the entire mobile ecosystem into upheaval. Fast forward to this week’s Spring [...]

  • Categories: Featured, Publishers

    Ads.txt: What it is & Why it Matters

    By: Dominique Meara, Senior Account Manager If you’ve never run ads on your site before or you’ve never worked in the ad tech space, you may not be familiar with what an ads.txt file is or how it could make or break your advertising experience. Over the years, I’ve come to learn the importance of [...]