What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of advertising transaction that occurs directly between an advertiser and a publisher using pre-negotiated terms. There are various ways to buy and sell ad inventory in the digital advertising ecosystem. Programmatic advertising, for example, [...]
Programmatic direct deals are a type of digital advertising in which a buyer and a seller agree to sell and purchase ad inventory directly from each other, without the need for an intermediary such as an ad exchange. In programmatic direct deals, the buyer and seller agree on the specific terms of the ad campaign, [...]
Publishers, who rely on the advertising industry to make money, frequently ignore the direct ad sales opportunity. That said, direct deals have a lot of potential to reshape how publishers generate revenue. Publishers can gain more control over their ad space inventory with direct ad sales, make more revenue by increasing CPMs (without additional ads) [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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