Ad Revenue vs. Paying Customers: Which Makes More?
Today’s column is written by Holger Sindbæk, Designer and Developer, at Online Solitaire. I’m the creator of Online Solitaire, a website where more than 1 million people play more …
Guest Columnist
8 Signs Your Website Isn’t as Mobile-Friendly as you Think
Not so long ago, businesses realized their websites would be the first place customers interacted with their brands. So they optimized their websites to create an excellent experience for customers, …
Publisher CMPs and Consumer Privacy
By Antonio Minuta Concern over consumer privacy has continued to be a sensitive subject, as consumers have demanded more control and choice over how personal data is collected and transacted …
Navigating App Monetization with iOS 14
By Eric D’Elia 2020 brought about an incredible amount of uncertainty and will go down as one of the wildest years in our lifetime. A global pandemic will have that …
5 Advertising Trends to Watch in 2021
Created by Anthony Losanno, VP, Advertising Sales If 2020 taught us anything it’s that there is no certainty in what’s next. While COVID-19, civil unrest, and politics took center …
RPM & RPS: What they are & Why they Matter
By: Sharmin Rahman, Senior Director, Yield Management Freestar RPM & RPS: What they are & Why they Matter RPM & RPS in advertising are two very powerful metrics for publishers …