As Freestar continues to grow in size and strength, we’ve decided to start a monthly blog series highlighting a different member of the Freestar dream team. This month, we would like to introduce an all-star member of our Publisher Operations team, Carrie Landers! Nickname? Lightning Landers! Official Title? Sr. Publisher Operations Manager What Office do [...]
As a publisher, the plague of malware in all its various forms, including bots, bugs, ransomware and worms, has always been a concern. However, one that’s particularly worrisome due to its direct link to revenue, is malvertising. Site owners are searching for an innovative solution that keeps both revenue and safety in mind. As the [...]
As Freestar continues to grow in size and strength, we've decided to start a monthly blog series highlighting a different member of the Freestar dream team. This month, we would like to introduce one of our newest additions to the family, Christina Fiasconaro. Do you have a nickname, or a name you HATE being called? [...]
Too often consumers are disrupted by slow browsing, inconvenient pop-ups, and frustrating distractions that restricts the user from enjoying the content they came to see. The Solution Last year, Google joined the Coalition for Better Ads, a group dedicated to creating global standards for online advertising that address consumer expectations and improve user experience. The [...]
This post will be a first in a series on how publishers can improve their site's performance. It's no secret a faster loading site equals happier users and a more seamless site experience. Happier users can lead to more page visits, more traffic, and ultimately more revenue. But what can be elusive is getting your site [...]
The General Data Protection Regulation, known as GDPR, takes effect May 25, changing the laws around data privacy in the European Union. The scope of GDPR is as complex as it is extensive and will have long-standing effects on how publishers and advertising companies interact with European users. With just over a month left until [...]
