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Caroline Romano

  • US DOJ vs Google, Dealing with IVT, and Being the Solo AdOps Person
    Categories: Blood, Sweat and CPMs Podcast

    Blood, Sweat & CPMs Podcast: Episode 3

    We talk to Veronica Salcido, Founder of AdTalent about the trends in adtech recruiting and how job seekers can better market themselves.

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  • Pandemic Blues, Sales vs Ops and Rookie Trafficking Mistakes
    Categories: Blood, Sweat and CPMs Podcast

    Blood, Sweat & CPMs Podcast: Episode 2

    We interview Marty Krátký-Katz, Co-Founder and CEO of Blockthrough about the origins of Blockthrough and respectful ad blocking...

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  • Resource Heavy Ads and Where Did the Money Go?
    Categories: Blood, Sweat and CPMs Podcast

    Blood, Sweat & CPMs Podcast: Episode 1

    We interview Ashley Wheeler, Vice President of Seller Accounts about her philosophy on customer success in the ad tech industry...

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  • Categories: Industry News, Publishers, Tips & Tricks

    Freestar Take: Facebook Announces Mobile Web & Desktop Arm Shut-Down.

    In early February, Facebook announced that it is planning to shut down the mobile web and desktop arm of its Audience Network on April 11th, 2020 (note: support for Instant Articles will remain). To truly understand what this means for the industry, and our publishers, we spoke with Freestar’s Sr. Director of Revenue Operations, Matt [...]

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  • Categories: Industry News, Uncategorized

    February 4th: Google Chrome 80 Release Notes

    Google Chrome is getting a major update next month, so we spoke with our Vice President of Engineering, James Jackson to break down the release and appropriate next steps for publishers. The update will roll out to all users on February 4th, 2020. What is the Chrome 80 release? It’s a new version of the [...]

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  • Categories: Industry News, Publishers

    GDPR & Its Industry-Wide Impact on CPMs

    The Issue: CPMs Are Down Year Over Year 2019 has unfortunately been a very soft year compared to 2018. Industry-wide, CPMs have been down over 10%, year-over-year, and in some verticals significantly lower than that. We see that in aggregate numbers for the sites that we manage and are hearing the same in many industry [...]

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