Blood, Sweat & CPMs Podcast: Episode 1

Welcome to the Blood, Sweat and CPMs Podcast presented by Freestar.

Our hosts, Jeff Kudishevich and Andy Forwark are here to add levity and provide helpful pointers for anyone navigating the world of Ad Tech. Each episode, they will go through the top threads from the Ad Operations Subreddit and give their take on each hot topic of the week. They will also interview thought leaders across the industry to get their perspective on what matters most to them. Follow along on our Blog for show notes and associated links to each episode. Enjoy!

Episode 1

Ashley Wheeler (Rubicon Project) on Customer Success | Resource Heavy Ads and Where Did the Money Go?

In the inaugural episode of the Freestar Blood Sweat and CPMs podcast, Jeff and Andy go through ad operations subreddit threads about Resource Heavy Ads in Chrome, and where the money goes in the programmatic ads funnel. They also interview Ashley Wheeler, Vice President of Seller Accounts at Rubicon Project about her philosophy on customer success in the ad tech industry and how she wrote a term paper to make her break into the industry.

Listen to the episode on Spotify, now!

About Our Guest

Ashley Wheeler is the VP of Publisher Accounts in North America at Rubicon Project. Ashley started her programmatic career at Rubicon six years ago, and in that time has seen the industry evolve and change dramatically. She and her team now work hand in hand with publishers to consult on monetization and yield strategies to power the premium content on the internet.

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