Bits and Bobs from around the industry: Exclusive: Aditude Acquires Hashtag Labs Google's second antitrust trial could help shape the future of online ads OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch The Deal With Demand Gen; The Brokerages Might Be Broken Exclusive: Aditude Acquires Hashtag Labs [...]
In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies for increasing revenue is through higher CPM (Cost Per Thousand Impressions) rates, which directly tie to how effectively ad inventory is monetized. But first, what’s an Identity graph solution? It denotes [...]
Bits and Bobs from around the industry: IAS Launches New Made For Advertising (Mfa) AI-driven Site Detection And Avoidance Technology | IntegralAds Google Reminds Advertisers To Prepare For End Of Third-Party Cookies | Mediapost Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising | Admonsters Israeli Ad-Tech [...]
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives on what matters most to them, as well as hear their takes on hot industry topics. He ends each episode with this very poignant question: “What advice would the current you [...]
Remote work has been accelerating all over the world. Entire industries can now successfully operate within a remote-workforce. Most professionals are seeking out jobs that allow the flexibility to work outside of a traditional office environment. Freestar is fortunate enough that our work does not need to be done in a specific place to be [...]
In this episode, we discuss the challenges around merging with a company in the early days of the pandemic, strategy for creating synergy between teams...
