As one of Freestar's industry experts in programmatic video, I have noticed several trends predicted to dominate the industry in 2023. These trends are expected to shape the future of programmatic video advertising and provide new opportunities for advertisers and publishers alike. The first trend expected to take center stage in 2023 is the [...]
By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in the game for over a decade, this will bring back both nostalgia and painful memories. This industry has come a long way.Brian’s Story:It was October 2012 and [...]
As anticipated, interest in Google’s Core Web Vitals (CWV) search algorithm update which begins in May has grown continually. To address this and other rapid developments in the digital landscape, Freestar has assembled an agile taskforce, dubbed “Funk Works” in honor of Lockheed Martin’s Skunk Works department. This group has been working on CWV and [...]
By: Andy Forwark, Product Manager Freestar is building an update to our core code that will provide several optimizations around the Core Web Vitals (CWV) update that Google will be enforcing in May of this year as part of their prioritization to provide a quality page experience. Given that Core Web Vitals consists of three [...]
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