Audience Development
Traffic plays an important part in the ad revenue equation and that’s why we’ve made it one of the key components of our publisher relationship. Freestar invests in SEO and audience experts because we care about the long-term business growth of your company.
Growing Traffic the Right Way
Our team specializes in building audiences that advertisers are interested in buying. Audiences that monetize well and come from diversified sources. Audiences that have a true interest in the content. We focus on 6 specific areas of audience development.
SEO
Building a strong organic search audience is one of the smartest things you can do for your business. SEO consults, group sessions, webinars and direct support has led to exciting traffic growth for some of our largest partners.
Engagement
The most valuable user is the one who stays. Working on audience development strategies that foster more time on page, a deeper scroll and more pages per session can have a big impact on your bottom line.
Quality
Requiring exceptional quality from the businesses we do business with extends beyond our advertiser relationships, it’s part of our mission. We’re dedicated to working with publishers to create valuable content, products and services to users.
Content Strategy
Content is the entire user experience. Identifying the content strategy to expand your audience is a key part of our audience development initiative.
Newsletters
Investing in an email audience is one of the wisest choices you can make. Who doesn’t want a community of users so interested in your business that they subscribed to ongoing communications?
Brand
Brand strength has always played a part in the audience picture, but it’s never been larger than it is right now. Audience messaging, reputation management and niche authority all influence your overall revenue.
Content from Our Experts
Unlock the Power of First-Party Data: A Playbook for Maximizing Ad Revenue
Discover why first-party data is essential in today’s evolving digital advertising landscape and how it can significantly enhance your targeting, personalization, and compliance efforts. This playbook offers actionable strategies for collecting and utilizing first-party data to improve audience engagement, content personalization, and email marketing. By downloading this guide, you’ll gain insights into leveraging Freestar’s identity solutions and partnerships to maximize your ad revenue and elevate your campaign performance. Don’t miss the opportunity to stay ahead of the curve—download now!
Industry Knowledge, Global Expertise
Intentional Strategies for Quality Traffic
Websites
Pageviews
Curated Audiences
By Comscore
Start Driving More Traffic Today
