• Categories: Audience

    As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data collaboration platform, LiveRamp. One of LiveRamp’s core capabilities is enabling advertisers to reach their audiences wherever they’ve authenticated, and deliver personalized experiences that deepen valuable customer relationships - thereby increasing the [...]

  • Categories: Monetization

    The explosive way in which direct-sold inventory switched to programmatic left brands feeling unsure of which vendors were involved and where the ad inventory was sourced from. This uncertainty provided enough cover for shady counterfeit sellers to operate, and enormous losses due to ad fraud began eroding trust within the ecosystem. The IAB Tech Lab [...]

  • Categories: Content

    Somewhere on the Most Frequently Asked Questions By Publishers list is the question of blocked keywords. What keywords or phrases should be avoided in the content they publish so that CPMs aren’t lower than average? The list they’re asking for is usually customized to the brand, but even if I really searched and eventually found my [...]

  • The fastest-growing form of content across the web is video. This is largely due to the increased interest by users in this type of content. In April 2022, WordStream quoted that over the past two years, the time spent watching video content has increased by 52%. Full-service video production agency, LAI Video recently quoted that [...]

  • Categories: Analytics, Publishers

    How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the complex digital landscape. An entire economy has bloomed around the digital advertising world over the last decade as media buyers, agencies and publishers pieced together "solutions" with no real master plan in mind. This haphazard [...]

  • Two weeks ago when several of the country’s largest advertisers pulled their budgets from YouTube due to being placed next to offensive content, it signaled a major turning point in the advertising industry. It’s no secret that for the past several years, Facebook and Google have been getting infinitely more powerful thanks to the countless publishers [...]