Everything You Should Be Asking About Ads.txt
The explosive way in which direct-sold inventory switched to programmatic left brands feeling unsure of which vendors were involved and…
Tag Header Bidding
Google, Facebook, Amazon: Who will win the fight for ad tech dominance?
Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad…
Header Bidding: What Happens Next?
Header bidding won’t be going anywhere anytime soon. As I discussed in my last post, in addition to the significant…
Header Bidding: Limitations and Considerations
Has there been a bigger topic of discussion over the last year than the rise of header bidding? Since it…
Header Bidding: Life before and after
If you’re a publisher, there’s one question that’s always top of mind no matter what kind of content you produce…