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Header Bidding

  • Categories: Monetization

    Everything You Should Be Asking About Ads.txt

    The explosive way in which direct-sold inventory switched to programmatic left brands feeling unsure of which vendors were involved and where the ad inventory was sourced from. This uncertainty provided enough cover for shady counterfeit sellers to operate, and enormous losses due to ad fraud began eroding trust within the ecosystem. The IAB Tech Lab [...]

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  • Categories: Industry News

    Google, Facebook, Amazon: Who will win the fight for ad tech dominance?

    Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad server. This decision signaled a move away from trying to build a product to directly compete with Google DoubleClick. Instead, they'd hone in on the strongest piece of their Atlas offering: their audience data. Fast [...]

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Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.

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