At the beginning of every partnership, Freestar requests the new publisher sign a Comscore traffic assignment letter (TAL). The TAL is located in the publisher onboarding packet, and along with it, a brief explainer on what this is, and why we're asking you to sign it. Due to the increasing interest in this topic, that [...]
In this post we will attempt to answer the commonly asked question, "Why did my CPMs suddenly drop?" It’s no secret that seasonality plays a large role in the digital advertising industry and has a direct impact on CPM performance. However, it is important to note that a site’s CPMs can fluctuate due to a [...]
How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the complex digital landscape. An entire economy has bloomed around the digital advertising world over the last decade as media buyers, agencies and publishers pieced together "solutions" with no real master plan in mind. This haphazard [...]