This October was one of the strangest I’ve seen in a long time. If you felt like the ground was shifting under your feet as you navigated some unusual ad spend patterns, you were not alone. When things get unpredictable, it's easy to want to throw your hands in the air and say, "Well, the [...]
This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital advertising. We're talking about the creepy crawlers of the ad world: malicious ads, intrusive pop-ups, and inappropriate content. Not to mention real-world costs, including lost revenue, broken trust, and poor UX. [...]
