We Power
Monetization and identity solutions for the world’s leading digital publishers.
The best solutions in Ad Tech seamlessly integrated into a single platform that optimizes revenue, unifies reporting, provides insights, simplifies operations, and much more to help your digital media business thrive.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Proven
Technology
Built on Freestar’s award-winning monetization platform that has been perfected over a decade.
Publisher-First
Approach
Our only loyalty is to your revenue growth. We don’t bid on your inventory, which guarantees zero conflict of interest.
Unparalleled
Flexibility:
our partners, plus ours. Seamlessly add demand from our premium vetted marketplace to fill any gaps and boost revenue.
Solutions tailored for every stage of your growth
The best solutions in Ad Tech seamlessly integrated into a single platform that optimizes revenue, unifies reporting, provides insights, simplifies operations, and much more to help your digital media business thrive.
Small But Mighty
Our monetization gurus provide everything you need in one fully-managed package, allowing your small team to focus on their strengths while maximizing revenue.
Booming Business
Whether you need more hands on deck or access to the most advanced tech to be better, faster and stronger, our team will provide customized solutions and support to help you reach your goals.
Enterprise Titan
We strengthen and extend your operations—giving your team the capabilities to stay on the cutting edge without the overhead of extra headcount or inefficient, piecemeal solutions.
The Power of Freestar, In Your Hands.
Flex bridges the gap. We give your expert team direct access to the award-winning monetization technology we’ve perfected over a decade. It’s the perfect blend of autonomy and power.
A Smarter Core Engine
Our AI/ML-powered “micro-wrapper” is 500ms faster than traditional wrappers, automatically optimizing the bidder mix, timeouts, and ad formats for every user.
Unprecedented Control
Fine-tune auction mechanics in real-time. Manage your own header bidding setup and run A/B tests with our built-in framework to maximize yield.
Expertise on Demand
Get direct, 24/7 access to 200+ global experts in yield, product, and engineering. We boast a 77+ NPS score—service on par with The Ritz-Carlton, without the support queue.
A step-by-step overview of the Flex platform's capabilities.
- Manage your own header bidding setup.
- Fine-tune auction mechanics in real-time with manual and AI/ML-optimized floors, timeouts, and bidder configurations.
- Utilize the advanced reporting and analytics suite to make data-driven decisions.
- Run experiments with different ad stacks using built-in A/B testing tools.
- Leverage the comprehensive identity testing framework.
- Seamlessly integrate with a wide array of third-party technologies.
- Access Freestar’s expert team through an integrated chat feature.
Delivering Results Straight to Publishers
Doodle Achieves a 123% Session RPM Increase with Fewer Ads
Doodle needed to improve user experience by reducing ad slots, but couldn’t afford to lose revenue. Freestar introduced a tailored strategy with new ad products and demand partners, dramatically increasing their session RPM while respecting the new, cleaner page layout.
It’s very impressive how Freestar is always there to react to any situation. If we write an email, we receive a quick response. It’s great to know that despite having many publishers, they’re always there when we need them.
SignUp.com Sees a 45% YoY Revenue Lift Through True Partnership
Seeking transparency and better support, SignUp.com partnered with Freestar to overhaul its monetization. By implementing new ad units, dynamic flooring, and a mobile-first strategy, we became a true extension of their team and delivered a 45% year-over-year revenue lift
Freestar is an extension of our team, a partner, and a true advocate for our interests. Through all the changes, Freestar has been an advocate, not a vendor, for us. It’s a wonderful feeling, and honestly, head and shoulders above the competition.
Time.is Triples Monthly RPM After Switching to Freestar
Time.is was looking for a proactive partner who could do more than just place ads. Through strategic optimizations such as new video units and our proprietary dynamic flooring, we tripled their RPMs immediately and have helped them achieve a 10X monthly revenue increase since partnering with us.
It’s been really valuable for Time.is to have Freestar as our ad management solution. We can forget about that part of the business and trust that you’re putting our interests first. You’re doing it better than we could ever do it on our own.
148% Revenue Growth Through Strategic Partnership
Neurolaunch needed a partner to help them scale their unique, high-traffic site. Our team delivered a fully managed solution that dramatically increased their revenue while providing the hands-on support and expert guidance needed to foster sustainable growth.
Freestar’s been a game-changer for us—they helped turn our project into a slick, polished platform, serving top-quality ads and lifting our revenue, all without making the site feel noisy.
What’s included
An integrated platform that powers all things monetization. It provides real-time reporting, unified payments, strategic insights, A/B testing capabilities, and an entire marketplace of premium, vetted demand partners and vendors.
Gain an unfair advantage with Freestar Intelligence, our proprietary suite of AI/ML-powered optimization tools. This isn’t a “one-size-fits-all” algorithm; it’s a dynamic system engineered to maximize your yield. Our custom-built, Prebid-based wrapper works in harmony with cutting-edge flooring technology and machine learning models that analyze billions of events to make real-time, impression-level decisions. We handle the complexity of ad tech so you can stay ahead of the curve and maximize value from every user.
You’re not just a number; you’re a partner. Our dedicated support and yield teams act as a true extension of your staff, providing proactive monitoring and strategic guidance. It’s why we have an industry-leading NPS score of 77 and why our partners consistently call our service a game-changer.
Some of the many things we handle so your team doesn’t have to
Solutions tailored for every stage of your growth
Small But Mighty
Our monetization gurus provide everything you need in one fully-managed package, allowing your small team to focus on their strengths while maximizing revenue.
Booming Business
Whether you need more hands on deck or access to the most advanced tech to be better, faster and stronger, our team will provide customized solutions and support to help you reach your goals.
Enterprise Titan
We strengthen and extend your operations—giving your team the capabilities to stay on the cutting edge without the overhead of extra headcount or inefficient, piecemeal solutions.
The Freetsar Difference
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
At Freestar, we’re not tied to any one partner, platform, or demand source — our only loyalty is to your revenue growth. We build world-class tech and hand-select the top-performing tools and partners from across the entire ad tech ecosystem to provide the most holistic and high-performing solution available. This flexible, agnostic approach means a single solution never limits you and always benefits from the highest-performing options available — today, tomorrow, and as the market evolves.
In publishing, one-size does not fit all — and we wouldn’t have it any other way. From niche sites to global media brands, we tailor our monetization strategies to match your goals, unique needs, and audience. Our flexible offerings adapt to your needs, not the other way around, ensuring you get the perfect mix of tools, service, and strategy to drive the best possible outcomes. The result is an average revenue uplift of over 15% versus other solutions.
With a 60+ strong team of dedicated ad tech engineers, we’re constantly innovating to keep you ahead of the curve. From optimizing yield with cutting-edge AI/ML to building proprietary tools that dynamically adapt in real time, our technology is built to maximize your revenue in any market condition. Our commitment to innovation has earned recognition across the industry, including [insert tech awards], proving that when it comes to ad tech, we don’t just keep pace — we set it.
Our publishers aren’t just clients — they’re partners. With an average customer NPS score of 77, we rank alongside world-class brands like The Ritz-Carlton. Combining industry-leading expertise with white-glove support, we ensure you have a dedicated team that understands your business, solves challenges quickly, and celebrates your wins like they’re our own.
With over a billion dollars generated for our publishers, 30 billion ad requests optimized every month, and reach exceeding 70% of U.S. internet users, our impact spans the digital publishing world. We manage over 1,000 websites and are consistently recognized as one of the top suppliers of digital media inventory on the open web. When you work with Freestar, you tap into a network and infrastructure powerful enough to move markets in your favor.
With over a decade in business and more than 1,000 collective years of industry expertise (yes, we actually counted), we’ve seen every shift, trend, and curveball the ad tech world can throw. That’s why some of the most influential brands in the world trust Freestar to power their monetization — because we don’t just keep up with the industry, we help shape it.
Choose a Solution that Works for You
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Professional
The best option for small to medium publishers looking for a fully managed servic
- Support from our Account Management and Yield Team
- Access to all our products including Web, AMP and so much more
- Monitor using real-time unified analytics dashboard
- Exclusive workshops and content from our Audience Development team
- Access to Freestar demand
Enterprise
The best option for large publishers with an existing ad ops team and looking to scale their ad stack
- Dedicated Account and Yield Manager
- Plug and play our features including Web, AMP, etc. based on how it works best for you and your website
- Monitor using real-time unified analytics dashboard
- Exclusive workshops and content from our Audience Development team
- Access to Freestar demand
Don’t just take our word for it
Pilar Prassas
Matt Greenberg
