Over the course of my career, I've had the opportunity to work with many brands, some of the very biggest digital publishers in the world, down to those just getting started, and regardless of size, it has all been meaningful. In 2018, I had the opportunity to lead the organic search strategy for Bonnie Fuller [...]
One of the most common questions asked by publishers after implementing Freestar’s traffic growth suggestions is when there will be evident reward for their efforts. Along with it comes THE most common SEO answer of all time: it depends. The full list of potential answers is a post for another day, but seeing hard work [...]
Bounce rate refers to the percentage of people who view one page and then leave the website. A single-page session. By being able to recognize, diagnose and implement improvements for high bounce rate pages, you'll see engagement metrics for your site increase. A high bounce rate can indicate poor user experience, slow load times, or [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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