During my tenure at Freestar, the only real constant I’ve seen in digital advertising is change. Specifically, one of the biggest disruptors for publishers has been the evolving patchwork of privacy laws. A year ago, there were only nine US state privacy laws. Today, there are 20, with more planned - not to mention the [...]
Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few months? Don't worry, Freestar has you covered with our latest post on Q4 monetization! You'll notice that number five on the list of top ways to improve Q4 revenue for publishers [...]
Delivering personalized content is key to capturing user attention and driving engagement. However, personalization is only as good as the data behind it. That’s where Identity (ID) Graph solutions come into play. By leveraging ID solutions, publishers can connect data points across devices and platforms, helping deliver the right content [...]
In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies for increasing revenue is through higher CPM (Cost Per Thousand Impressions) rates, which directly tie to how effectively ad inventory is monetized. But first, what’s an Identity graph solution? It denotes [...]
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox (“GPS”). This is the CMA’s eighth report on the GPS and its ability to replace cookie technology while not giving Google an unfair advantage as a key player in the [...]
