For most publishers, collecting and hashing emails has become a strategic necessity for future-proofing monetization. Hashed emails are the gold standard for first-party monetization, giving publishers a durable, privacy-safe way to connect audiences with advertiser data. Freestar publishers, like Reuters, Signup Genius, and Meetup, collectively pass between 3-5 million encrypted email addresses a day, that [...]
Delivering personalized content is key to capturing user attention and driving engagement. However, personalization is only as good as the data behind it. That’s where Identity (ID) Graph solutions come into play. By leveraging ID solutions, publishers can connect data points across devices and platforms, helping deliver the right content [...]
In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies for increasing revenue is through higher CPM (Cost Per Thousand Impressions) rates, which directly tie to how effectively ad inventory is monetized. But first, what’s an Identity graph solution? It denotes [...]
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox (“GPS”). This is the CMA’s eighth report on the GPS and its ability to replace cookie technology while not giving Google an unfair advantage as a key player in the [...]
