Bits and Bobs from around the industry: PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video | PubMatic The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety | AdWeek New York Times to get around $100 million from Google over three years | Editor & Publisher Audi, [...]
Bits and Bobs from around the industry: Amazon’s pending price hike stirs debate among media owners | Digiday Vice is said to be headed for bankruptcy | Editor & Publisher The Trade Desk Strikes Deal With Measurement Firm Attain | Business Insider Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction | AdExchanger [...]
Bits and Bobs from around the industry: It’s Time To Move To A SaaS Model For SSPs | AdExchanger Exclusive: Time to remove digital paywall | Axios Meta sees digital ad boost in first quarter | AdAge The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities | Digiday It’s Time To Move To [...]
Bits and Bobs from around the industry: Magnite debuts ClearLine to offer advertisers a direct route to video inventory without a DSP | Digiday Nine more US states join federal lawsuit against Google over ad tech | Reuters Google give post-cookie ad tech update | AdAge Here Is What Changed With The Google Helpful [...]
Bits and Bobs from around the industry: IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 | AdexchangerSSPs break with the past as push comes to shove in ad tech | DigidayMeta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+ | AdweekA Google Ads script that [...]
Bits and Bobs from around the industry: In a shrinking marketplace, Magnite explores media trading without DSPs | Digiday Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft | AdWeek UK publishers sue Google for $4.2 billion in lost ad revenue | Search Engine Land In a shrinking marketplace, Magnite [...]
