There are tons of key performance indicators (KPIs) out there for measuring app performance. We could easily run you through a list of the best KPIs for mobile apps, however, a ‘best of’ list wouldn’t necessarily be accurate. Why? Because not all KPIs will apply to every in-app scenario — nor are they of equal [...]
We live in a world that is more or less run by apps. People are spending over 4.8 hours per day on their phones, and using around 80 apps on average.* That means we live in a world that’s essentially run by software development kits (SDKs) as SDKs are implemented in the majority of apps [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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