A primary goal in the ad tech world is to simplify the relationship and media trading between advertisers and publishers. While the industry continues to evolve and work towards this goal, the digital advertising world still lacks a certain level of coordination. It wasn’t until recently that publishers were responsible for managing multiple publishing platforms [...]
In today's app-driven world, understanding user engagement and monetization potential is crucial for app developers and publishers. One metric that plays a significant role in evaluating an app's success and revenue-generating capabilities is Monthly Active Users (MAU). MAU measures the number of unique users who engage with an app within a given month and provides [...]
There are tons of key performance indicators (KPIs) out there for measuring app performance. We could easily run you through a list of the best KPIs for mobile apps, however, a ‘best of’ list wouldn’t necessarily be accurate. Why? Because not all KPIs will apply to every in-app scenario — nor are they of equal [...]
We live in a world that is more or less run by apps. People are spending over 4.8 hours per day on their phones, and using around 80 apps on average.* That means we live in a world that’s essentially run by software development kits (SDKs) as SDKs are implemented in the majority of apps [...]
