Blood, Sweat & CPMs Podcast: Episode 4

Welcome to the Blood, Sweat and CPMs Podcast presented by Freestar.

Our hosts, Jeff Kudishevich and Andy Forwark are here to add levity and provide helpful pointers for anyone navigating the world of Ad Tech. Each episode, they will go through the top threads from the Ad Operations Subreddit and give their take on each hot topic of the week. They will also interview thought leaders across the industry to get their perspective on what matters most to them. Follow along on our Blog for show notes and associated links to each episode. Enjoy!

Episode 4

Chris Hunter (IBM) on Paying it Forward | Contextual Targeting, Optimizing your wrappers, and Weird Ads

In this episode of the Freestar Blood Sweat and CPMs podcast, Jeff and Andy go through ad operations subreddit threads about Header Bidding Contextual Targeting, some low hanging fruit for optimizations, and weird ads they’ve gotten in the past. They also talk to Chris Hunter, Head of Global Strategy & Business Development at IBM Watson Advertising about his career and how to pay your success forward.

Listen to the episode on Spotify, now!

About Our Guest

Chris is a digital media vet, with nearly 20 years experience managing P&L’s and developing strategic partnerships for some of the biggest brands on the web, including IBM & The Weather Company, Yahoo, and USA Today Sports.  Chris’s career has spanned across multiple verticals and various roles.  Today he’s excited to be part of IBM’s Watson Media & Weather team where he helps by leading global strategy & business development.  

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