Blog
Featured
Video Advertising Techniques Publishers Should be Using To Monetize Their Website
Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as a powerful tool for publishers looking to increase their revenue streams. As internet users continue to consume video content at [...]
ICYMI: Ad Tech Edition | Week of September 25, 2023
Bits and Bobs from around the industry: Leading Trade Groups Define "Made for Advertising" Websites TripleLift Releases Industry’s First Test Results of 3rd Party Cookie Replacement Solution Here’s Some Differentiation: SSPs Disagree About Their Responsibility For Vetting DSPs Leading Trade Groups Define [...]
ICYMI: Ad Tech Edition | Week of September 18, 2023
Bits and Bobs from around the industry: Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content With Industry First Holistic Solution Why Major SSPs Monetize the Majority of the [...]
How Freestar is Leveraging Emerging Technology
According to IBM, we generate 2.5 quintillion bytes of data every day. By 2025, it is estimated that 463 exabytes of data [...]
ICYMI: Ad Tech Edition | Week of March 27, 2023
Bits and Bobs from around the industry: Google Removed More Than 5 Billion Ads From Its Platform Last Year | AdexchangerU.S. Ad Spending [...]
April Trends: CPMs and Seasonal Content
April is here and we're excited to officially enter warmer temps, higher CPMs and Q2. Looking at the 12 months of the [...]
Inside Freestar: Meet Matthew
Hello everyone 👋! Welcome back to Inside Freestar, where we introduce you to all of the people that make Freestar such [...]
7 Tips for Publishers to Optimize for Programmatic Direct Deals
Programmatic direct deals are a type of digital advertising in which a buyer and a seller agree to sell and purchase ad [...]
ICYMI: Ad Tech Edition | Week of March 20, 2023
Bits and Bobs from around the industry: Google and Microsoft’s chatbots are already citing one another in a misinformation shitshow | The VergeGoogle's [...]
