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ICYMI: Ad Tech Edition | Week of January 22nd, 2024
Bits and Bobs from around the industry: As The Open Web Wobbles, Index Exchange Is Betting On Curated DealsSome publishers are starting to see revenue [...]
ICYMI: Ad Tech Edition | Week of January 15th, 2024
Bits and Bobs from around the industry: The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 Indeed is launching a bunch [...]
ICYMI: Ad Tech Edition | Week of January 8th, 2024
Bits and Bobs from around the industry: Privacy Sandbox: How is 2024 Looking? Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's [...]
ICYMI: Ad Tech Edition | Week of May 15, 2023
Bits and Bobs from around the industry: OpenPath and the state of the supply chain | The Current New Consent Management Platform requirements [...]
What You Need to Know About GA4
Next week, Google Analytics Universal will stop tracking new data. For the past year, many publishers have been running code for both GA-UA and [...]
ICYMI: Ad Tech Edition | Week of May 8, 2023
Bits and Bobs from around the industry: PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video | PubMatic The [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V. 1
In our podcast, Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar interviews thought leaders across the industry to get their perspectives [...]
ICYMI: Ad Tech Edition | Week of May 1, 2023
Bits and Bobs from around the industry: Amazon’s pending price hike stirs debate among media owners | Digiday Vice is said to be [...]
What is Header Bidding and How Does it Work?
In the world of programmatic advertising, header bidding has emerged as a powerful tool for publishers looking to maximize their revenue and gain greater [...]
