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ICYMI: Ad Tech Edition | Week of November 13th, 2023
Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts Believe 2024 Looks to Be a Defining Year for the Ad Market Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable [...]
ICYMI: Ad Tech Edition | Week of November 6th, 2023
Bits and Bobs from around the industry: The IAB Tech Lab is Seeking Comment On a New Data Deletion Framework Wunderkind’s Publisher Growth Suite Bridges The Gap Between AdTech, MarTech For Media Orgs Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: [...]
ICYMI: Ad Tech Edition | Week of October 30th, 2023
Bits and Bobs from around the industry: Media Briefing: Publishers are counting down to the end of Q4 Publishers, Don’t Settle For Below-Floor Pricing Microsoft launches pubCenter, a Google competitor for small publishers Media Briefing: Publishers are counting down to the [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V. 1
In our podcast, Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar interviews thought leaders across the industry to get [...]
ICYMI: Ad Tech Edition | Week of May 1, 2023
Bits and Bobs from around the industry: Amazon’s pending price hike stirs debate among media owners | Digiday Vice is said [...]
What is Header Bidding and How Does it Work?
In the world of programmatic advertising, header bidding has emerged as a powerful tool for publishers looking to maximize their revenue and [...]
How to Use AI and ChatGPT for Your Content
As AI and machine learning evolve, language models such as ChatGPT are gaining popularity among content creators. ChatGPT is a powerful tool [...]
ICYMI: Ad Tech Edition | Week of April 24, 2023
Bits and Bobs from around the industry: It’s Time To Move To A SaaS Model For SSPs | AdExchanger Exclusive: Time [...]
Blood, Sweat & CPMs – Ep. 43: Chris Kane (Jounce Media)
In this episode, we discuss the challenges around merging with a company in the early days of the pandemic, strategy for creating synergy between teams...
