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ICYMI: Ad Tech Edition | Week of December 25th, 2023
Bits and Bobs from around the industry: If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? In [...]
ICYMI: Ad Tech Edition | Week of December 18th, 2023
Bits and Bobs from around the industry: Predictions 2024: Contextual Advertising LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media [...]
ICYMI: Ad Tech Edition | Week of December 11th, 2023
Bits and Bobs from around the industry: Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Publishers, Don’t Settle [...]
FAQ: How do price floors work?
In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to [...]
ICYMI: Ad Tech Edition | Week of May 22, 2023
Bits and Bobs from around the industry: Meta hit with record $1.3 bln fine over data transfers | Reuters How Google’s AI-Generate Advertising [...]
Privacy Policy FAQs For Publishers
With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round of new [...]
5 Tips to Increase Mobile App Ad Revenue
One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach $355.1 billion [...]
The Future of Google SERPs and What It Means For Publishers
On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of [...]
ICYMI: Ad Tech Edition | Week of May 15, 2023
Bits and Bobs from around the industry: OpenPath and the state of the supply chain | The Current New Consent Management Platform requirements [...]
