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Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge [...]
ICYMI: Ad Tech Edition | Week of January 29th, 2024
Bits and Bobs from around the industry: How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox ChatGPT Under Fire for Allegedly [...]
ICYMI: Ad Tech Edition | Week of January 22nd, 2024
Bits and Bobs from around the industry: As The Open Web Wobbles, Index Exchange Is Betting On Curated DealsSome publishers are starting to see revenue [...]
Inside Freestar: Meet Louise
Hello everyone 👋!Welcome back to Inside Freestar, where we introduce you to all the people who make Freestar such a great workplace.So far, you've [...]
ICYMI: Ad Tech Edition | Week of June 12, 2023
Bits and Bobs from around the industry: Tremor International Group Rebrands as Nexxen | Yahoo Finance Google Ad business faces breakup after being [...]
How to Calculate CPM and RPM
CPM (Cost per Mille) and RPM (Revenue per Mille) are essential metrics for website publishers to calculate and monitor their advertising revenue. CPM measures [...]
ICYMI: Ad Tech Edition | Week of June 5, 2023
Bits and Bobs from around the industry: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale | [...]
Google’s Helpful Content Guidance Update
As a publisher, it's essential to understand what kind of content is helpful to users and what you should avoid to maintain a high-quality [...]
ICYMI: Ad Tech Edition | Week of May 29, 2023
Bits and Bobs from around the industry: How Google expanded its data clean room tools for post-cookie ad targeting | AdAgeWith advertising in flux, [...]
