Blog
Featured
ICYMI: Ad Tech Edition | Week of March 11th, 2024
Bits and Bobs from around the industry: Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply With AI looming as [...]
How To Thrive During (and After!) the March Google Update
Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to span a month [...]
ICYMI: Ad Tech Edition | Week of March 4th, 2024
Bits and Bobs from around the industry: Ad tech’s take: early reactions to Google’s third-party cookie demise Privacy Sandbox’s Latency Issues Will Cost Publishers [...]
August Trends: CPMs and Seasonal Content
As the summer rolls on, August content trends are consumed by back-to-school, last-minute trips, and outdoor activities. One step closer to Fall, August gives [...]
Video Advertising – What Is It and How Are Video Ads Served
Video advertising has rapidly become one of the most popular ways for companies to market their products or services. In fact, Business Insider reports [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.2
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives [...]
ICYMI: Ad Tech Edition | Week of July 10, 2023
Bits and Bobs from around the industry: Google’s New Search Tool Could Eat the Internet Alive | The Atlantic Deloitte/Meta Report Predicts the [...]
FAQ: Server-Side or Client-Side?
Header bidding is a programmatic advertising technique that has recently gained popularity. This process allows multiple demand partners to bid on the same inventory [...]
ICYMI: Ad Tech Edition | Week of July 3, 2023
Bits and Bobs from around the industry: MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Major SSPs | AdExchanger [...]
