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5 Big Takeaways For Publishers From Google’s API Leak
May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, [...]
Meet Your Newest Competitor – Google’s AI Overviews
You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With many [...]
Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox [...]
How Does In-App Header Bidding Work?
A primary goal in the ad tech world is to simplify the relationship and media trading between advertisers and publishers. While the industry continues [...]
ICYMI: Ad Tech Edition | Week of August 14, 2023
Bits and Bobs from around the industry: Amazon Prepares SSP Launch; Tracer raised USD $18.1m InMobi Acquires Quantcast Choice to Enhance Frictionless Consent [...]
FAQ: How Do We Support Direct Deals?
What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of advertising transaction [...]
ICYMI: Ad Tech Edition | Week of August 7, 2023
Bits and Bobs from around the industry: Why PubMatic Stock crashed 30% Today Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization Magnite [...]
What Are Monthly Active Users?
In today's app-driven world, understanding user engagement and monetization potential is crucial for app developers and publishers. One metric that plays a significant role [...]
ICYMI: Ad Tech Edition | Week of July 31st, 2023
Bits and Bobs from around the industry: Signs of Optimism Shine Through the Bleak Ad Market DoubleVerify Extends Leadership in Independent AI Powered Campaign [...]
