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Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox
Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox [...]
Reddit On The Rise: What We Can Learn From Reddit
In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for publishers like never [...]
Freestar-Supported Identity Solutions
Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and revenue [...]
FAQ: How Do We Support Direct Deals?
What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of advertising transaction [...]
ICYMI: Ad Tech Edition | Week of August 7, 2023
Bits and Bobs from around the industry: Why PubMatic Stock crashed 30% Today Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization Magnite [...]
What Are Monthly Active Users?
In today's app-driven world, understanding user engagement and monetization potential is crucial for app developers and publishers. One metric that plays a significant role [...]
ICYMI: Ad Tech Edition | Week of July 31st, 2023
Bits and Bobs from around the industry: Signs of Optimism Shine Through the Bleak Ad Market DoubleVerify Extends Leadership in Independent AI Powered Campaign [...]
Instream vs Outstream Video
In the rapidly evolving landscape of online advertising, video ads have emerged as a powerful tool for capturing audience attention and driving engagement. Among [...]
August Trends: CPMs and Seasonal Content
As the summer rolls on, August content trends are consumed by back-to-school, last-minute trips, and outdoor activities. One step closer to Fall, August gives [...]
