A primary goal in the ad tech world is to simplify the relationship and media trading between advertisers and publishers. While the industry continues to evolve and work towards this goal, the digital advertising world still lacks a certain level of coordination. It wasn’t until recently that publishers were responsible for managing multiple publishing platforms [...]
In today's app-driven world, understanding user engagement and monetization potential is crucial for app developers and publishers. One metric that plays a significant role in evaluating an app's success and revenue-generating capabilities is Monthly Active Users (MAU). MAU measures the number of unique users who engage with an app within a given month and provides [...]
One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach $355.1 billion by 2023, it's no surprise that more and more app developers are turning to ads as a revenue stream. While ads can be a great way to monetize your app, it's [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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