On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of certain queries in a much more robust and well-formulated answer than in versions past. You can read Google's official blog post on their search generative experience. Mind-blowing, right? Preview: Over the [...]
Next week, Google Analytics Universal will stop tracking new data. For the past year, many publishers have been running code for both GA-UA and the new system Google Analytics (GA4). GA4 is the latest version of Google's web analytics platform, officially launched in October 2020. What is happening to Universal Analytics? Google Analytics 3 (also [...]
As AI and machine learning evolve, language models such as ChatGPT are gaining popularity among content creators. ChatGPT is a powerful tool that can generate high-quality text content quickly and efficiently. However, as with any technology, there are both advantages and disadvantages to using ChatGPT for content creation.In this blog post, we will examine the [...]
At Freestar, the quality of our publishers is top priority. We have a team of experts dedicated to the supply of our ad inventory, and the reason is revenue. Without the hyper-focus on quality, we wouldn't see the average CPMs and RPMs across our monetized pages. But regardless, there are still publishers we work with [...]
April is here and we're excited to officially enter warmer temps, higher CPMs and Q2. Looking at the 12 months of the year, Q2 indicates the time period of April, May and June. January tends to be the slowest month of the year for ad revenue, coming off some of the highest months of the [...]
By now you've realized the RPM equation is a complicated one, made up on many uncontrollable factors. RPMs vary by content niche, seasonality, geo location, viewability, device type, and many other factors. But there's another piece of the puzzle that actually makes a huge impact in how much money an advertiser is willing to pay [...]
