When we began our AI journey, we explored which use cases could deliver meaningful day-to-day value. Six months later, the picture is far clearer. While some early experiments didn’t stick, three AI solutions have emerged as potential game-changers for our business: Lead enrichment Publisher health checks Inbox management At the heart of each of these [...]
AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the workplace, and your skeptics who believe it’s an overhyped fad. The reality is probably somewhere in between. At Freestar, we’re proud to be taking a human-first approach, and we have no [...]
