CPM (Cost per Mille) and RPM (Revenue per Mille) are essential metrics for website publishers to calculate and monitor their advertising revenue. CPM measures the revenue earned per thousand ad impressions, while RPM measures the revenue earned per thousand pageviews or sessions, regardless of the number of ads displayed. In this blog, we will guide [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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