Utilizing web proxy tools is a powerful way to capture the information needed to accurately assess and debug site issues. Charles Web Debugging Proxy allows you to view and record all of the traffic between your computer and the internet, including ad requests. A Charles session can help Freestar Support expedite tracking down any unusual [...]
Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad server. This decision signaled a move away from trying to build a product to directly compete with Google DoubleClick. Instead, they'd hone in on the strongest piece of their Atlas offering: their audience data. Fast [...]
Every part of your website affects your ability to make money, which is why at Freestar we analyze, monitor and optimize every data point imaginable to see where there are opportunities for advertising. However, your website design is in your hands and its importance can’t be understated. It can dramatically affect your traffic, engagement, loyalty – [...]
In an average day, 80% of us will use a smartphone to perform a search, send a text, or check social media. According to a recent study by Google, in that same group of people, a whopping "40% of people search only on a smartphone in an average day as they look to meet immediate [...]
How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the complex digital landscape. An entire economy has bloomed around the digital advertising world over the last decade as media buyers, agencies and publishers pieced together "solutions" with no real master plan in mind. This haphazard [...]
