How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the complex digital landscape. An entire economy has bloomed around the digital advertising world over the last decade as media buyers, agencies and publishers pieced together "solutions" with no real master plan in mind. This haphazard [...]
Two weeks ago when several of the country’s largest advertisers pulled their budgets from YouTube due to being placed next to offensive content, it signaled a major turning point in the advertising industry. It’s no secret that for the past several years, Facebook and Google have been getting infinitely more powerful thanks to the countless publishers [...]
