Freestar’s Identity Hub: Privacy-First Solutions for a Cookie-Less Future

Why the Fuss About ‘A World Without Third-Party Cookies’?Rest assured, the sky is NOT falling. At Freestar, we view this ‘new world’ as a prime opportunity for positive change. This shift can bring substantial benefits to users, publishers, and advertisers alike as we embrace and adapt to new, privacy-friendly solutions.

Our Three-Pillar Approach To Identity

Freestar has established a multi-pronged approach to ensure effective audience targeting and measurement continuity. Our strategy focuses on three main areas that will enable us to optimize identity efforts and help publishers maintain revenue growth in the future.