We are following up on our previous post ("We are all in this together") to give an update on how Q1 ended with a deep dive into both the supply and demand sides. We are just a few days into April, so it’s a bit early to tell exactly how the month will end up. [...]
We are all in this together. In these unprecedented times, it is hard to go more than an hour without reading an article, having a discussion or watching a story about COVID-19. As we are all aware, this pandemic is causing declines in stock markets and putting the global economy at unparalleled risk. In a [...]
In early February, Facebook announced that it is planning to shut down the mobile web and desktop arm of its Audience Network on April 11th, 2020 (note: support for Instant Articles will remain). To truly understand what this means for the industry, and our publishers, we spoke with Freestar’s Sr. Director of Revenue Operations, Matt [...]
Google Chrome is getting a major update next month, so we spoke with our Vice President of Engineering, James Jackson to break down the release and appropriate next steps for publishers. The update will roll out to all users on February 4th, 2020. What is the Chrome 80 release? It’s a new version of the [...]
The Issue: CPMs Are Down Year Over Year 2019 has unfortunately been a very soft year compared to 2018. Industry-wide, CPMs have been down over 10%, year-over-year, and in some verticals significantly lower than that. We see that in aggregate numbers for the sites that we manage and are hearing the same in many industry [...]
Too often consumers are disrupted by slow browsing, inconvenient pop-ups, and frustrating distractions that restricts the user from enjoying the content they came to see. The Solution Last year, Google joined the Coalition for Better Ads, a group dedicated to creating global standards for online advertising that address consumer expectations and improve user experience. The [...]
