By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner Manager (SPM) account. Starting on Sept. 30, Google is phasing out SPM and replacing it with Multiple Customer Management (MCM). Since last year Google has been rolling [...]
By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in the game for over a decade, this will bring back both nostalgia and painful memories. This industry has come a long way.Brian’s Story:It was October 2012 and [...]
In keeping up with trends over the last couple of months, here’s a look at April from Freestar’s side and a few industry resources. Likely not a newsflash to anyone - April was particularly soft in average CPM and spend - but we did see some encouraging signs near the end of the month. From [...]
We are following up on our previous post ("We are all in this together") to give an update on how Q1 ended with a deep dive into both the supply and demand sides. We are just a few days into April, so it’s a bit early to tell exactly how the month will end up. [...]
We are all in this together. In these unprecedented times, it is hard to go more than an hour without reading an article, having a discussion or watching a story about COVID-19. As we are all aware, this pandemic is causing declines in stock markets and putting the global economy at unparalleled risk. In a [...]
In early February, Facebook announced that it is planning to shut down the mobile web and desktop arm of its Audience Network on April 11th, 2020 (note: support for Instant Articles will remain). To truly understand what this means for the industry, and our publishers, we spoke with Freestar’s Sr. Director of Revenue Operations, Matt [...]
