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Time is flying by and I can’t believe that we are already in February which always seems to be the case at the start of a new year.  While I never get to read quite as much as I like, I always enjoy recommendations from friends and colleagues, so I thought I’d share some of [...]

It is no secret that there are a lot of different variables that you need to measure to ensure that your ad revenue is on track and optimized to drive your business forward. In our opinion, too many of these variables are hidden in the dreaded “black box” — which is how we came up [...]

The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. No one could have predicted COVID-19 or how it would have such an impact on the entire world, much less the ad tech ecosystem. With the start of [...]

We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Freestar, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts. In this blog, we're [...]

Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014.  The acquisition brings [...]

By Brian Weiss, Solutions Architect at FreestarThe era of video growth is upon us and it's causing publishers to rethink their content and monetization strategies. Given the changes to smartphones, tablets and streaming services, many people are no longer limited to watching video on TV.According to Deloitte, the proportion of U.S consumers who pay for [...]