CASE STUDY
How Freestar Improved ScienceDaily’s Website Monetization
Freestar is the honest broker that can help mediate all these ad exchanges and navigate an industry that can be, frankly, too much for any individual publisher to manage alone. With Freestar, we know that they have tools like ad quality protection and deep industry expertise to ensure that our ad tech stack is executing efficiently.
Dan Hogan
Editor, ScienceDaily
ScienceDaily was looking for a partner to manage its ad tech stack that could effectively execute website monetization in their best interests and oversee their partnerships so they can dedicate more time on editorial content.
The Brief
ScienceDaily was looking for a partner to manage its ad tech stack that could effectively execute website monetization in their best interests and oversee their partnerships so they can dedicate more time on editorial content.
Previously, ScienceDaily worked with Google Ad Manager and various ad exchanges rather than a header bidding system. This became time-consuming for a team that lacked experience in ad tech. ScienceDaily wanted to find a solution that could address the following issues:
- Demand partners – ScienceDaily wanted the flexibility to create direct and sponsorship deals with advertisers to diversify their revenue.
- Ad quality – ScienceDaily wanted responsive and knowledgeable support from an ad tech provider to combat any issues that could impact their customers and optimize ad units for the best user experience.
- Industry expertise – It was important for ScienceDaily to have a partner that could help navigate the ad tech industry and plan for any changes or trends.
What We Did
We gradually implemented Freestar’s header bidding solution for ScienceDaily to compare ad performance. Working with Freestar, ScienceDaily has seen an improvement of their ad revenue, CPMs, and impressions and continued optimization to their ad stack such as flooring algorithms, unique demand, and ad layouts.
The Results
ScienceDaily has taken this opportunity to focus on long-term wins like combating seasonality and improving user experience. With Freestar’s solution, ScienceDaily has the opportunity to focus on key areas of interest, like ad tech trends, their users, and quality editorial content.
19.8%
eCPM increase from the previous year
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