Freestar is a one-stop shop for publishers looking for programmatic monetization including email monetization. We took over SignUp’s email monetization and switched their partnership to LiveIntent in 2022.
For SignUp, this saved them the time and energy of looking for a new email monetization solution. Through Freestar’s partnership with LiveIntent, SignUp was hands-off and let Freestar take care of it for them. Freestar handles email monetization from end-to-end including contracts to managing all ad quality and setting up the LiveConnect tag and ads.txt for publishers.
For email monetization, Freestar implemented:
- Ad Layout – Freestar replicated the ad layout that was previously running on their emails but enabled multiple sizes using a single tag which opened up additional demand and resulted in higher revenue.
- Ad Placement – SignUp wanted a seamless UX and used top and bottom banners.
- LiveConnect Tag – Freestar enabled LiveIntent’s LiveConnect tag, which improves campaign performance, uses people-based marketing to increase conversion from your own emails, offers advanced reporting, and allows you to dynamically retarget various audiences.
SignUp.com was thrilled with Freestar and its partnership with LiveIntent to improve their email monetization performance. Since launching email in October 2022, SignUp.com has seen a 114% revenue lift in the first six months.
Our partnership with LiveIntent gives Freestar publishers all email reporting metrics within the Freestar dashboard, so publishers have full transparency into their ad operations. With the data in our dashboard, our team can analyze the data and manage any ad quality issues more efficiently. With LiveIntent, publishers can expect an average of 10-15% revenue increase. For SignUp, they were able to achieve double that minimum.