We onboarded FlightAware with Publisher Ad Server implementation to increase their overall productivity.
Our team worked closely with FlightAware for several months to further optimize ad units and address their falling fill rate. The header bidding solution included introducing new demand partners and targeting special ad units which led to an increase in fill rates.
Working with Freestar, FlightAware now sees continually steady levels of CPM, ad revenue, and viewability. Freestar’s solution reduced FlightAware’s time to conduct new demand partner tests by 90%, from one month to only a few days.
Using Freestar’s solution (which is comprised of Freestar’s header bidding container, access to Freestar’s demand partners—including Freestar’s own server-to-server differentiated demand—and Freestar Analytics), FlightAware had the ability to quickly quantify performance against other partners and reduce the amount of time it took them to test and build connections that they otherwise wouldn’t have had the capacity to do.
With Freestar’s ad quality team, FlightAware was able to develop a system for dealing with malicious ad reporting that provided FlightAware’s customer service team with the proper tools to address malicious ads.
With our solution, FlightAware has increased their overall efficiency in terms of testing, partners, and ad quality.