How Freestar Delivered 1.75x Higher CPMs & Boosted AMP Revenue By 75% for Brickseek
I love the relationship that we've built here and we hope it only continues to grow. The increase in revenue has been nice, but the relationship and comfort the Freestar team has given us is invaluable.
Head of Marketing, Brickseek
Austin Sloan originally started Brickseek.com as a way to locate certain hard-to-find toy sets at retail stores. The website quickly evolved into a discounted reselling platform and community for unique items across many product categories and retailers. His passion for finding these items and being able to resell them at highly discounted prices was the driving inspiration to continue evolving the popular website.
Brickseek was only utilizing AdSense prior to signing with Freestar and while they were content with this
monetization approach, they were not completely happy. They felt a lack of clarity and insight into how things were performing. They were making decent ad revenue but struggled with the idea they could be unknowingly leaving revenue on the table.
We turned our attention to improve these 3 key areas below:
What We Did
After an in-person meeting, hosted at the Freestar headquarters in Phoenix, Brickseek was happy to kick the relationship off. Brickseek left that meeting feeling confident and optimistic that this would be a vast improvement to what they were previously doing to monetize their ad inventory. Brickseek officially joined the Freestar publisher family in April 2018.
Our team executed the following:
net revenue within the first 6 months
increase in CPMs
per month in additional revenue
increase in RPMs
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