How Freestar Increased RPM by 135% for Al Jazeera
Freestar has been instrumental in relieving the stress of the day-to-day management of our stack, allowing us to focus on larger strategic initiatives.
A non-profit company since its inception had recently changed its culture to accept advertising as a way to re-invest back into the organization to continue producing award-winning content.
Al Jazeera was only utilizing AdX, a few Prebid partners and had several tagged based direct campaigns. Al Jazeera has several restrictions:
Due to these restrictions, any issue that would arise would be labor-intensive and therefore, all initiatives would be hindered by internal processes.
We turned our attention to improve these 3 key areas below:
What We Did
Our team executed the following:
are made up by dynamic ads
increase in page RPM
of revenue is non AdX demand
increase in RPM as a result of additional demand
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