Today’s article is written by Holger Sindbæk, Designer and Developer, at Online Solitaire. I'm the creator of Online Solitaire, a website where more than 1 million people play more than 4 million games of Klondike Solitaire, Spider Solitaire, and FreeCell each month. All the games are free to play, but ads are shown on [...]
Not so long ago, businesses realized their websites would be the first place customers interacted with their brands. So they optimized their websites to create an excellent experience for customers, leads, and casual browsers alike. Things have changed since then. A Pew Research study discovered that 85% of Americans now own smartphones. According to data compiled [...]
By Antonio Minuta Concern over consumer privacy has continued to be a sensitive subject, as consumers have demanded more control and choice over how personal data is collected and transacted which has led to new governmental regulations being enacted. Back in 2018 the European Union GDPR (General Data Protection Regulation) was launched with the focus [...]
By Eric D'Elia 2020 brought about an incredible amount of uncertainty and will go down as one of the wildest years in our lifetime. A global pandemic will have that effect. In the adtech world, there are other reasons 2020 has brought about uncertainty. Apple’s release of iOS 14 and the changes to IDFA are [...]
Created by Anthony Losanno, VP, Advertising Sales If 2020 taught us anything it’s that there is no certainty in what’s next. While COVID-19, civil unrest, and politics took center stage, the advertising industry continued to innovate and looked to the future. A recent eMarketer report revised its forecast to show 10% growth in digital ad [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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