For the past decade, publishers have relied on Freestar’s fully-managed ad tech solutions to increase revenue, decrease headcount costs, and simplify monetization. But we know that fully-managed is not the ideal approach for all publishers. Some have sophisticated in-house ad ops teams that want more control over their ad stack but lack the time, resources, or expertise to build a world-class header bidding solution from scratch.
That’s exactly why we created Freestar Flex.
We have taken the best elements of Freestar’s award-winning monetization platform and added in self-managed publisher tools that provide the best of all worlds – full transparency and control coupled with Freestar’s proven technology and expertise that has been perfected over a decade of driving publisher success.
Designed for Publishers Who Want More Control
Until now, publishers wanting more control were faced with a difficult choice: invest significant time and money into developing their own monetization technology or utilize sub-par solutions from companies that either don’t exclusively focus on header bidding or lack Freestar’s vast knowledge, experience and technology.
With Flex, we’re bridging that gap by offering our battle-tested monetization platform in a more flexible manner that empowers publishers to seamlessly manage their own header bidding setup. Built for teams that want more autonomy, Flex delivers the transparency, efficiency, and advanced AI/ML optimization tools needed to maximize revenue without the hassle of building from scratch and trying to keep up with the ever-changing world of ad tech.
Technology That Works for You
Flex isn’t just another behind-the-scenes ad tech tool; it’s a powerful, intuitive platform designed to put publishers in charge. With both manual and AI/ML-optimized floors, timeouts, and bidder configurations, publishers can fine-tune auction mechanics in real-time to maximize performance. The advanced reporting and analytics suite unifies dozens of disparate data sources and provides deeper insights to help publishers make data-driven optimization decisions. Built-in A/B testing tools allow publishers to run experiments with different ad stacks to compare performance and optimize with confidence.
Additionally, Flex includes a comprehensive identity testing framework to future-proof publisher monetization in a privacy-compliant manner. The platform also seamlessly integrates a myriad of third-party technologies and partners through one simple implementation, making it an incredibly powerful monetization engine and not just a Prebid wrapper. Finally, while Flex provides self-managed tools and offers class-leading AI/ML optimization options, publishers will still have on-demand access to Freestar’s white-glove consultative support via an integrated chat feature that provides direct access to our expert teams if needed.
Tested, Proven, and Ready for You
Although Flex is only now being publicly unveiled to the world, it is far from brand-new, as we have been working on it for over a year. That time has included dozens of iterative sprints, hundreds of hours of rigorous testing, and a ton of invaluable feedback from industry-leading publishers who have helped test and refine the offering. We are incredibly excited to introduce many new features with Flex that will empower publishers in different ways than we have in the past; however, its core is the same monetization platform trusted by hundreds of publishers for the past 10 years that has allowed Freestar to become the number one ad management partner for large websites in the world. As a result, we know Flex can help take even the most sophisticated publisher’s monetization to another level while decreasing the time and effort needed to make it happen.
See Freestar Flex in Action
Curious to learn more about Freestar Flex? Check out our interactive highlight demo for a preview of the platform’s capabilities in action.
Ready For The Real Thing?
If you feel like you are beginning to outgrow a fully-managed offering, you are looking for a tool kit powerful enough to support your expert ad ops team, or simply want to learn more about everything Freestar has to offer, request a live demo by submitting your contact information and discover how we can take your monetization strategy to the next level!
